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Complying with the new BrokerCheck Link Requirements

Saturday, March 26, 2016

Beginning June 6, 2016, FINRA Rule 2210 will require firms to have a readily apparent reference and hyperlink to BrokerCheck. This reference will need to be made on the initial Web page that is intended for viewing by retail investors, and any other Web page that has a professional profile of one or more registered individuals, who conduct business with retail investors.

A summary of the requirements can be found in Regulatory Notice 15-50.

To satisfy the requirements, a firm can add a direct link to BrokerCheck at http://brokercheck.finra.org/.

It is recommended, though not required, that the following text descriptions be used:

While not required, we recommend that firms create links to their specific Firm and Registered Person’s. This can be done with the firm or individuals CRD number. For example:

  • For a direct link to firm with CRD number 12345, the URL would be: http://brokercheck.finra.org/firm/12345.
  • For a registered representative whose CRD number is 12345, the URL would be: http://brokercheck.finra.org/individual/12345.

FINRA is also offering custom BrokerCheck images, direct link tools and video demonstrations which can be found here.

We encourage you to start making these changes before the rule becomes effective on June 6th. Should you have any questions, we will be glad to help.