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Complying with the new BrokerCheck Link Requirements

Saturday, March 26, 2016

Beginning June 6, 2016, FINRA Rule 2210 will require firms to have a readily apparent reference and hyperlink to BrokerCheck. This reference will need to be made on the initial Web page that is intended for viewing by retail investors, and any other Web page that has a professional profile of one or more registered individuals, who conduct business with retail investors.

A summary of the requirements can be found in Regulatory Notice 15-50.

To satisfy the requirements, a firm can add a direct link to BrokerCheck at http://brokercheck.finra.org/.

It is recommended, though not required, that the following text descriptions be used:

While not required, we recommend that firms create links to their specific Firm and Registered Person’s. This can be done with the firm or individuals CRD number. For example:

  • For a direct link to firm with CRD number 12345, the URL would be: http://brokercheck.finra.org/firm/12345.
  • For a registered representative whose CRD number is 12345, the URL would be: http://brokercheck.finra.org/individual/12345.

FINRA is also offering custom BrokerCheck images, direct link tools and video demonstrations which can be found here.

We encourage you to start making these changes before the rule becomes effective on June 6th. Should you have any questions, we will be glad to help.

About Red Oak Compliance Solutions

Red Oak Compliance Solutions is a leading provider of intelligent compliance software, offering a range of AI-powered solutions designed to help firms of all sizes successfully navigate the increasingly complex regulatory landscape. Our suite of 17(a)-4/WORM compliant features offer risk minimization, cost reduction, and process optimization capabilities with features that are designed to evolve with our client’s needs. Our flagship advertising review software enables firms to deliver compliant content to the market with confidence, faster. Our Disclosure Management and Intelligence solution simplifies the management of disclosures, while our Registration Management solution automates and streamlines the licensing and registration process, further enhancing your internal processes. 

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